Every company needs a great website if they want to stand out in the online world and achieve business success. However, just having a website isn’t enough to help you reach your goals. A truly great website requires an exceptional design. If your website isn’t well-designed, the online consumers won’t like it and they’ll avoid it altogether.
So, what is about web design that attracts consumer attention? Simply put, consumers expect a seamless browsing experience while visiting your website and a great web design plays a vital role in providing them with such an experience. That said, here are a few things everyone should know about web design and its importance.
Simply put, web design is the process of creating visual elements for your website, such as layouts, images, structure, colors, fonts, graphics and many more. In other words, web design gives your website its overall look and feel.
But that’s not all. Web design isn’t just about the looks. As a matter of fact, web design also encompasses user interface (UI) design, user experience (UX) design, SEO (Search Engine Optimization), content creation and optimization and many more.
That said, web design is about creating a layout and functionality ideas, designing them and then helping web developers put it all together and make it all work efficiently. You need both web design and web development to create truly amazing websites. But unlike web development, web design is something everyone can see and interact with on your website.
As mentioned before, web design is about both visual and functional aspects of your website. Consumers see and interact with your design as soon as they land on your web pages. Today, user experience is one of the most important factors when it comes to business success.
If you’re unable to meet consumer expectations, needs or demands, you won’t get very far. The same goes for browsing websites. If your website doesn’t have a beautiful design, exceptional UI and UX, your website visitors will bounce right off and you won’t have good traffic anymore.
The purpose of a great web design is to capture consumer attention and encourage them to remain on your website while providing them with an amazing experience. The longer consumers remain on your pages, the greater the likelihood of them purchasing your products or procuring your services.
When consumers land on your website pages it’s of the utmost importance to make a great first impression on them. Your web design is responsible for making that impression. If you manage to impress them right from the start, your visitors will be encouraged to explore further and eventually convert into customers.