Nowadays, online consumers have certain expectations when it comes to browsing websites. If your website cannot meet, or even exceed, those expectations, consumers will simply bounce right off and go somewhere else. Losing potential customers because of technical reasons is simply unacceptable these days. That’s where technical SEO comes into play.
Technical SEO is an essential part of an overall SEO (Search Engine Optimization) strategy. Its purpose is to help with your website’s functionality and performance.
The main reason is that website performance affects user experience in more ways than one and user experience is a very important ranking factor for search engines, such as Google. That said, let’s have a look at what technical SEO is and how it can help you.
When it comes to SEO, search engines closely monitor a lot of ranking signals on your website so that they can rank it properly. A lot of these ranking signals are functionality aspects that affect browsing and overall user experience.
For example, technical aspects, such as speed, security, use and mobile-friendliness etc. are all individual ranking signals that affect user experience in one way or another. Search engines take everything into consideration before ranking your website.
Therefore, technical SEO is responsible for dealing with functionality issues on your website and for helping you improve website performance so that it can provide a better experience and more convenience for users.
As mentioned before, technical SEO is responsible for the website’s technical stuff. By helping you improve your website’s performance and functionality, technical SEO can also elevate user experience and ensure high rankings for your website. Technical SEO is designed to specifically target common pain points consumers experience when browsing websites. Here are a few examples.
• Website speed and page loading time.
• Website navigation.
• Crawling and indexing issues.
• Duplicate content.
• Errors and redirects.
A lot of companies and individual web owners oftentimes don’t even realize that their website isn’t performing as well as it should. In most cases, they’d check their marketing strategies and social media engagement before they check website functionality. By that time, you’ve already lost a lot of traffic and potential customers alongside it.
Technical SEO is there to help you prevent all that and ensure that your website is performing exceptionally well. That way, consumers will no longer bounce off due to technicalities, such as slow page loading time or the absence of security measures.
Instead, they’ll stick around and explore further, which improves the chances of conversions.
Furthermore, satisfied consumers will brag about their seamless experience on your website and recommend your business further which will also boost your organic traffic.
Technical SEO is of vital importance for your website, mainly because it can help you meet the consumer ever-growing expectations and needs for convenience. If you ensure a seamless browsing and overall user experience, you can expect your business to flourish.