How to Use SEO Data to Make Better Marketing Decisions


The digital age made it challenging to create an online presence that will attract a lot of people. Without a good marketing plan, there is almost no way to spread the word about your online business. Whether you are running an e-commerce store or providing services online, optimizing your website content can bring you many benefits. Different optimization techniques became the number one tool in creating a marketing strategy. Optimization of your online presence with SEO can help you grow your business, rank your website higher on search engines, and attract more viewers. 

So, why is search engine optimization data so important in making a good marketing decision? Let’s take a look at how SEO data works and how you can use it to improve your long-term marketing plan.

 What is SEO data, and how does it work?

Search engine optimization is a way to optimize online content with keywords and key phrases in order to get better rankings on search engines. Basically, if you use a certain keyword on your webpage a lot of times, a search engine like Google will recognize the relevance between the words and your website. As a result, a search engine will place your website on the first, second, or any other browsing page, depending on the relevance and success of your SEO.

There are plenty of different ways to optimize your website content. In a few words, SEO data is information related to traffic, page ranking, and other factors that your optimization strategy creates. Once you make a plan to optimize your content with search engine optimization, you will retrieve data in numbers and results that can further be analyzed. Gathering and analyzing this information is what will tell you how successful your strategy is. More importantly, it will help you understand which aspects of your optimization you should change, improve or repeat.

This data is not only about numbers and analysis. Without it, there is no telling whether your optimization strategy works at all. For example, you can write three new articles per week on your website and share them via social media accounts. Since this strategy will attract more people to visit your website, you will see an increase in your website visitors. However, SEO data is calculated in various different ways, and it can show the exact numbers and results of each aspect of optimization. In other words, it will help you understand the different levels of optimization strategies you applied to your online content.

SEO data

Types of SEO data

Experienced digital marketing experts all agree that a website optimization strategy takes some time to plan. Since search engine optimization consists of different tasks, it’s important to understand how each one of them works. Data information helps you get a better insight into each category of your content optimization. Depending on your long-term goals and SEO plan, you can take this information, analyze it and see which one is relevant to the results. Here are the most important types of SEO information you should know about:

  • Organic ranking – this is the number of times a search engine ranked your content for a certain keyword. Since Google ranks all the results in two categories – organic and paid traffic, if your content is not related to paid ads, it will see your traffic as organic. The better your web page is ranked on SERPs, the better your SEO strategy works. And the way to track this progress is to analyze information.
  • Organic traffic is the frequency of visits to your website created naturally (without paid ads). This type of information is the result of onsite search engine optimization (onsite SEO).
  • Backlinks, as one of the most important parts of search engine optimization strategy, are also SEO information. When conducting offsite optimization, your content ends up on guest websites that will link certain keywords to your online presence. The number of backlinks you create will also become an important part of this information.
  • Page speed – is the time it takes for your web page to load. This speed depends on many factors, and it affects the overall viewer experience. If the page speed is good, people will get to your content faster and more likely scroll further.

How can SEO data help you make better marketing strategies?

Without a smart search engine optimization strategy, there is almost no way to get high rankings for one’s website. Since there are so many websites available online, the competition has become fierce. This is why search engines like Google created a scheme for analyzing results and rating websites based on their credibility and relevance. This is the main reason why search engine optimization information can help you reach wider audiences, get more viewers, and increase conversion rates.

In order to promote your brand online and reach viewers, you will need to analyze this information related to every category. Some parts of your optimization strategy might work slower than others, which is what SEO data will show. To put it simply, it helps you understand how audiences see your website, which products or services they are most interested in, and more.

Understanding it helps you reach more people

One of the basics of every SEO strategy is choosing just the right keywords to use for optimization. Without this information, it’s impossible to predict the results and success of these keywords. By analyzing this data, you can see which keywords are ranking better on SERPs, which ones are the most recurrent, and which ones you should adjust or avoid. Understanding the right usage of keywords and keyword phrases will help you make an optimization plan that will bring long-term results. Charting keyword rankings weighted by search volume over time is essential to measuring overall performance.

In the end, the main goal of every search engine optimization is to get more people to reach your website. However, conducting onsite and offsite optimization is a complex process, and it depends on many different factors. SEO data helps you analyze all these aspects and understand which one works the best. Also, this information will allow you to provide a better customer experience to your viewers and, hopefully, turn them into loyal customers. This process is also known as conversion rate – the more viewers you turn to customers, the higher your conversion rates will be. As a result, search engines will get you better rankings and make your online presence visible to more people.