Any small business owner should constantly be looking for ways to attract new customers to their business. No matter if your business is doing particularly well at the moment and you’re not really looking to grow your endeavor just yet, attracting more customers is still something you need to focus on.
Why? Well, simply because customers are the ones that make running your business possible in the first place. Without customers, no business in the world would be able to thrive.
That being said, you may be wondering how you can attract new customers to your business, and the answer lies in various technical SEO services.
But before we explore some of the best ways in which you can use it to boost your small business, let’s first define what technical SEO is.
What is technical SEO?
As the name suggests, technical SEO is the process of improving various technical aspects of a website. The main goal is to adjust the technical parts of your website so that they are aligned with a search engine’s requirements. That way you can boost the possibility of your website reaching top positions on the SERPs and boost your ranking.
Now while this may sound quite simple, there are actually many factors that go into improving your technical SEO. For starters, you need to learn and understand the language of search engines in order to ensure that you’re all on the same page. For instance, Google has so-called “crawlers” whose main purpose is to go through your content and website overall and assess the quality of it as a whole. So, as an example, if your website’s content is well-optimized for SEO yet your loading speed seems to be lacking, your overall sore won’t be as high as you’d hoped.
That being said, it becomes quite clear that technical SEO can help your business attract new customers – if done right.
So, with that in mind, here are just some of the ways in which technical SEO services can help you boost your small business.
Faster loading website – more satisfied customers
In this day and age, there simply is no room for slow-loading websites on the internet. If you hope of reaching success, you first need to make sure that your business website has optimal loading speed. According to research, your website’s conversion rates will start to decline by 4.42% on average with each second that exceeds the average expected loading time of about 4 seconds.
Moreover, keep in mind that your website visitors are not the only ones that care about how fast your website can load. Google and other search engines are also interested in this. As a matter of fact, loading speed is one of the key ranking factors when it comes to search engines, which is why you need to make sure that it’s at least optimal, if not excellent.
Better user experience – more leads and prospects
Another extremely important aspect of technical SEO services is the user experience that your website provides. Simply put, the better the user experience that you can offer to your website visitors, the greater the number of customers you can expect to gain in the end. The overall result is even greater with improving website accessibility.
The fact of the matter is that once visitors land on your website, they are mostly there with a clear vision in mind. That vision, of course, being to purchase a product or hire a service. If, on the other hand, they simply can’t find what they’re looking for quickly and easily, they’ll most likely simply abandon your website and move their search elsewhere.
That’s why you need to make sure that your website navigation is as seamless and as intuitive as possible. Enable your visitors to find what they’re looking for quickly and easily, and thus encourage them to move down your sales funnel.
Optimize your website for mobile users
Another key feature when talking about technical SEO services is your website’s mobile friendliness. Since the number of mobile users is constantly on the rise, you need to make sure that your website can cater to this group of people as well.
By enabling mobile visitors to access your website, you’ll significantly improve your small business’s reach, which will only bring more visitors your way.
On top of that, Google and other search engines favor websites that feature a mobile-friendly design, which is yet another reason you should keep mobile-friendliness in mind.
Website security – the name of the game
Every modern business, no matter how big or small, needs to ensure that they provide a safe environment for their visitors. That’s why you need to pay a lot of attention to your website security. Simply put, you can’t really expect your visitors to trust you enough to become customers if your website doesn’t really guarantee their safety.
So, aside from making sure that you implement all the necessary safety measures and protocols in your website, you also need to make your customers aware of them. So, don’t hesitate to display proof of security. Again, this will not only positively affect your visitors and boost their experience and satisfaction, but it will also make your website more trustworthy in Google’s eyes, which is – of course – a huge plus.
Structure your URLs properly
In the end, when browsing the internet, many consumers really pay attention to the website’s URL before they decide to click on them. The first thing people usually look for is the proof of security (such as https – where the “s” stands for SSL certificate). Aside from this, people also like to see well-structured URLs where they can easily see which page of your website they’ll land on.
For instance, a URL that looks like this:
https://nameofbusiness.com/products/categories/womens-shoes
looks infinitely better and “cleaner” than
https://nameofbusiness.com/pH0-125-xTpy
That’s why you need to make sure that your URLs look clean and well-structured, to encourage the browsers to click on them.
Final thoughts
These were just some of the best ways in which technical SEO services can help you boost your small business and bring more customers your way. If you haven’t already, make sure you try out some of them and enjoy all the new traffic they’ll bring.