Guide to Interaction Design: How to IxD Like Professional

#!trpst#trp-gettext data-trpgettextoriginal=298#!trpen#Претрага#!trpst#/trp-gettext#!trpen#

When creating a design in the marketing world, the main goal is to attract as many people as possible. Creating a website that will be attractive and make viewers interact is all about creative ideas. With the rise of technology and evolving marketing tools, website designers turned to user experience as their main motivator. 

Before making the best look for your website, it’s important to do the research and get to know what the audience is looking for. So, how can you IxD like a professional? Take a look at the following guide to find out more about this type of web design and how it can affect your online presence.

What is interaction design, and why do you need it?

The term “interactive” refers to an object that people can interact with. Some people define it as “audience” enjoyment, which is not so far from the truth. The overall experience people get when given the opportunity to interact is considered valuable in digital marketing. If you have an online store and want people to buy your product, you should focus on maximizing their engagement with your website.

In terms of web design, these words describe the type of website people will spend more time on. For example, some landing pages, apps, or features on your online presence can motivate people to look for more, find additional information, or engage in the browsing process. Ultimately, the goal of interaction design is to lead people to spend more time online and buy your product or service.

The process of creating this type of look can be complicated, mostly because there is no way of telling which ideas will bring results. Web designer considers a lot of different factors before making their ideas come to life. They will focus on analyzing human behavior and interaction, and learn details about your brand. Once a designer has all the pieces of the puzzle, they will suggest a few interaction design ideas that will work for your website.

IxD also helps you learn more about what your audience is looking for. No matter the device they’re using to check out your website, you can get feedback about the features they interact the most with. In the end, this feedback can make your digital marketing strategy more efficient and bring you long-term profit.

Is IxD the same as user experience design?

Considering the results that one’s website can bring from interactive design, it’s easy to mix it up with user experience design. These two have many similarities, and they overlap, but they’re not the same. While user experience focuses on the viewer’s enjoyment, interactive design works on curiosity and pre-analyzed human behavior. Simply put, the interactive part of the look of your website is there to analyze how people feel when they visit your website, as well as what makes them spend more time browsing. IxD requires constant feedback from your customers in order to bring long-term results.

What do you need before creating an interaction design?

Before you start gathering ideas for an interaction design, you should follow these simple steps:

Analyze your competition

Since this IxD is not new in the marketing world, plenty of your competitors might already be using it. Make sure to analyze their website and see the differences and similarities. You might find out which features would work well for your brand.

Track the progress

Whether you are selling products or services, you should keep an eye on what’s working for your audience. Interaction design is adaptable, which is why you should observe which aspects of it are the most appealing to your audience.

Get to know your audience

Every successful marketing strategy is based on human behavior research. Therefore, you should decide on the target group of people that should find your website appealing. Making them engage and interact with your web pages is not as simple as it may look.

Interaction Design

Examples for creating IxD for your website

Once you know how IxD works, you can take your pen and start writing down some ideas. The overall goal is to create features on your website that will make your online presence stand out. During the last decade, 3D objects have become more popular, and so have animated graphics. Depending on what your brand is focused on, you can try out designing keywords, photos, and other visual features on your site. Here are some examples you should consider:

  • One-dimensional features. Most commonly, this category implies words that will visually make your brand stand out. You can underline different buttons, information, or interesting facts that will motivate your audience to look for more.
  • 2D elements like phrases could be the most appealing features on your web page. You can include different layouts and colors for the logo or your brand’s motto, which is a good way to complement and underline important textual forms.
  • 3D graphs, photos, and objects are the latest trends in interactive web design since they’re the most eye-catching. These elements will not only catch your viewers’ attention, but they’ll also make them interact more. For example, some 3D animations are triggered by the movement of a mouse or a finger. These animations will also provide the most reliable feedback for analyzing how well your website appearance works.

Check what works best for your brand

Tracking how the look of your website affects visitors will be the most significant part of your marketing strategy. For example, some online stores have simple features that allow detailed viewing of the product. Most people who visit this website are not sure whether they want to buy or just look around. If the picture of a product and the pricing is everything they get to see, it might not be enough to make them interested. However, if you make them scroll for more create interactive 3D objects like 360-degree views and similar features, you will lead your viewers to engage for longer.

For an interactive website appearance to work, you will need plenty of factors and research data to be aligned. If you know what your viewers are looking for, your web designer will have no trouble creating the best interface for your brand. But first, you will need to know the browsing habits and motives of your visitors and think of unique ideas. Interaction design works best when there is a true and unique story behind the brand, which makes the audience engage and buy your product.