Creating remarkable, SEO-optimized content on your website is quite a big task to take upon. You’re doing lots of research, listening to your audience’s reaction. Posting relevant content on social media is not strange to you, and you’re regularly creating backlinks.
But something still troubles you – you are getting low on time and still not seeing your audience getting bigger and more engaged.
If there only was a strategy to help you with that…
And you are right – if we are starting this text in such a sense, there sure is one! Please, welcome to the stage – content syndication.
What Is Content Syndication?
When we are talking about syndicating content, we think of republishing exact copies of original content on one (or several!) third-party websites. What these websites do is share your piece – blog post, infographic, video, or anything else – with a backlink to your own site. This way, they respect your originality and authorship, but at the same time create a good partnership with your company. And who doesn’t like nice companionship?
You can see republished information all around the internet, but still, there is some stigma around this marketing strategy.
How Does This Method Affect SEO?
Some SEO experts would argue this strategy will negatively impact your SEO since it resembles duplicated content. It only indexes one version, and this is generally the one that appears on a more popular and high-traffic site.
There’s no reason to worry if your site doesn’t get a lot of visitors. The only thing you need to do is be more deliberate about how and where you distribute your syndicated material.
Why Syndicate Your Content?
This question is completely valid considering the risk, even if it’s low. But, there are several amazing results you can get when using this marketing technique:
- Backlinking and referral traffic
Websites backlink to you when they republish your material by mentioning where it first appeared. If your article is well-received, visitors may follow the hyperlink to your website to discover more about you.
Good to know: It would be ideal if the link to the original post appeared at the very beginning of the republished article to maximize referral traffic from syndicated material.
- Content promotion, visibility, and brand awareness
You save time on content marketing by syndicating it to well-known websites with significant and devoted followings: Using their social media accounts and other communication channels, they’ll spread the word about the republished piece.
By seeing your brand name on well-known websites, you create a halo effect and increase your brand’s authority. Your customers are more inclined to purchase from your business if they see you often.
- Sales leads
If you republish your content on websites that have the same buyer profiles as yours, content syndication may help you create email lists and generate leads. You’re able to get your material in front of people who want to invest their money in good products, who you otherwise wouldn’t have been able to reach.
- Low cost
A low-cost (and in many cases, free) option to spread your content’s reach is via syndicating it. Writing a fresh article for a third-party site on the same or an entirely different subject is significantly more expensive and time-consuming than copying and pasting an existing one.
As you can see, this strategy has some great benefits. But, how do you successfully conduct it?
Let’s go over three strategies that have proven themselves to be effective:
1. Publishing Third-Party Content On Your Website
Publishers have the option to request permission from other websites before posting information from such sites on their blogs.
The ideal percentage of syndicated material for your blog is 10%. Even if your material isn’t unique, it’s always a good idea to provide your viewers with useful information that they can use.
As a blogger with a team of contributors, you know how difficult it can be to obtain top-notch writers to write for you. Most influential people in your field don’t have a lot of spare time to write a customized blog article specifically for you.
It’s more logical to request current material from an influencer. They’ll probably be flattered that you thought of them.
In addition, be sure to syndicate your work!
Republish your guest blog entries from other websites on your own. It’s important to remember to acquire permission from the site you’re writing for; some publishers want an exclusivity period, which might be a few weeks or more.
2. Syndicating Your Blog Posts On Other Websites
As a publisher, you can repurpose your original content on other businesses’ websites.
This can be done in two different ways:
- All the Content is Syndicated – You write no original content for your partner, only give over already written posts which they simply repost.
- A Combination of Republished and Original Material – You come to an agreement that both parties can live with. For example, you may provide them syndicated material one month, then an original article the following. Any post you make must be your work, whether you pledge to create one or four posts per month.
Whatever road you decided to take, and as long as the material you’re delivering to those publishers meets or exceeds their expectations, they’ll typically fulfill the arrangement. If your syndicated material fails to produce traffic or interaction, it’s not worth their time and effort.
3. Sharing Your Ideas On Different Platforms
Guess what, you can also repost your content!
There are several platforms you can use in your favor, such as LinkedIn or Medium. With their possibilities of creating articles or importing already existing content, you can reach more people and connections that don’t follow your website at the given moment.
Find Content Syndication Partners That Fit Your Needs
Finding the proper partners is critical to a successful campaign. Republishing and promoting your content on well-known, well-trafficked, and high-ranking websites is crucial to reaching your target audience.
Investigate possible business partners thoroughly. Attempt to network with your peers. If you enjoy their work and have formed a connection with them, they may be interested.
How to find them easily, you may ask? Well, via Google, of course!
Searching for terms such as “republished with permission”, or “originally appeared in” will give you a list of websites that are willing to take upon syndication.
To make the best choice, think about these:
- Does this website have worse domain authority than mine? If not, go for it.
- Is their target audience related to mine? If yes, great, if no – could also be amazing since it can bring you more following.
This helps you strategically market your brand and company, resulting in more focused visitors to your site.
In actuality, to maximize the benefits of this marketing strategy, you should:
- Find as many syndicates as you can
- Do it regularly
- Reformat your content as required to create a better user experience
Simply following these three steps will bring you more traffic and engage more audiences you haven’t had a chance to reach.
Content syndication is a must if you want your business and website to expand strategically. Choosing the proper partners, creating outstanding content, and having a solid strategy in mind are all essential to syndication success.