Keyword Research

Keyword Research

As one of the most important steps in applying search engine optimization, keyword research is an inevitable part of the process. When it comes to creating a successful marketing strategy, keyword research is what gives us the best insight into what your audience is looking for. If you are selling a product or a service, our marketing experts are here to do the keyword research. Whether you just started building an online marketing plan or you want to improve your website’s rankings, make sure to contact us. Digital Strategy One is here to do the keyword research for further optimization of your website.

Why is doing keyword research necessary?

Many marketing strategies – such as PPC and SEO – rely on keyword research. Without knowing which words and phrases people type in the search bar, there is no good way to create well-optimized content. In other words, keyword research helps you realize what your audience is searching for. If phrases and keywords they type match with your website’s content, you will have way better chances of reaching your audience.

How do we do keyword research?

Doing keyword research is one of the first steps in creating a marketing strategy. This is why we will first need to understand your business’s long-term goals. After knowing which key phrases relate the best to your target audience, we can connect your website’s content with the related search. So, how do we do that? Here are some factors we consider when doing keyword research. 


• Finding out which target audience is browsing for words related to your business
• Determining the statistics of certain keywords
• Looking for what your competitors have to offer
• Creating a list of keywords that will work the best with your SEO content

Why should you let us do keyword
research for you?

If you want to build a marketing strategy that brings results, this will be an inevitable part of the process. Here are the most important reasons why you should let our experts do keyword research for you:

• It helps you beat the competitors
• Keyword research can improve your website’s SERP’s rankings
• It’s the most important step in optimizing your online content
• You will get a better picture of what your audience is looking for


Whether you are running a local business or want to connect with people all over the world, we can help you improve your online presence. Besides keyword research, we offer various other online marketing services. Contact us today and Digital Strategy One will start making the best marketing plan for your business!

Keywords are an essential element of marketing strategies, such as SEO and PPC. Businesses that want to leverage such marketing strategies must have keywords in mind before moving forward. That’s where keyword research comes into play and it can help you rank for terms that will match your content with user intent and help you rank well on search engines, such as Google. With that in mind, here are a few things you should know about keyword research.
Simply put, keyword research is an activity that helps you discover what consumers are searching for when they browse the Internet and how do they conduct their search. The key is to help you understand your target market by understanding how online consumers are searching for products, services or content similar to yours.

Let’s assume you own a pet store and wish to sell more cat food. The purpose of your keyword is to determine how consumers look for cat food online. This can help you answer some of the important questions. Here are a few examples.

• The keywords do consumers type when searching for cat food.
• How many consumers conduct the search on daily basis?
• Which type of information they are looking for (i.e., videos, articles, infographics, etc.)?

This will help you opt for the right keywords to rank for so that you can ensure your web pages, products or services are easily findable and accusable to your target audience.
Another important aspect of keyword research is to determine just how competitive the keywords you want to opt for are. Let’s take the previous example. The keyword “cat food” is pretty straight to the point and very competitive.

Every business that sells cat food will most likely use this keyword so choosing to rank for this keyword may not be such a good idea. Instead, keyword research helps you find less competitive keywords that match the intent but they use a slightly different approach.

These keywords are called long-tail keywords or phrases. For instance, “organic cat food for kittens” is a long-tail phrase consumers use when they want something specific. Such keywords can help you rank better while avoiding fierce competition.
Keywords research can help you diversify the keywords you rank for thus giving you more opportunities to rank better than your competitors. There are various tools you can use that will help you discover just the right keywords for your SEO or PPC strategy. The long term goal of keyword research is to help your business maintain good rankings and match your content with user intent at all times.

Without keyword research, it’s next to impossible to develop an SEO or PPC strategy that will be as effective as you need it to be. That’s why keyword research is of the utmost importance for your business because you want your audience to be able to find you easily and seamlessly.