In today’s competitive branding world, some companies find it hard to stand out. However, using AR to promote your business has never been more popular and convenient than now. With a superb brand strategy and the help of the best web developers, you could increase your user traffic and get the company up on its feet.
Before Using AR for Branding, Think How It Could Boost Your Business
We see so many companies choosing to advertise their products through AR and VR experiences. For the most part, they’ve shown to be successful and boost the products’ popularity among customers and users. The use of AR in advertising is predicted to rise to 3,5 billion users in 2022.
You may have already considered using AR to promote your brand in some ways, but not sure if it will work. Think how much it could help the business and if it’s a worthy investment.
Who uses AR anyway? This kind of advertising will be helpful for your business if:
- You have a product that people have to test out before buying (cars, clothes, cosmetics, video games, and alike)
- Your products enhance or improve lifestyles and environments (home decor or virtual tourism, for example)
- As a business, your main goal is to offer maintenance and repairs,
Some examples of successful AR implementation in branding are Pokemon GO, Jack Daniel’s AR experience, and IKEA Studio App. These companies used AR to promote and enhance interaction with the public and attract the right audience.
Young Consumers Respond to Virtual Branding Better
Long gone are the days when people would sit through TV ad blocks while waiting for their favourite show to start. This was one of the dominant mediums for advertising, and it still carries some weight. However, with ad blockers and ‘skip ads’ options nowadays, consumers are less interested in what brands have to say.
That’s why today’s main idea is to push user experiences to higher grounds. It’s important that advertising is no longer viewed as the annoying part of television or YouTube. In fact, 9 out of 10 brands plan to use AR as their brand strategy in the near future.
For example, 70% of Snapchat’s users open AR lenses every single day. Additionally, creators of AR lenses charge anywhere between $1,000 and $30,000 per filter. That’s some serious revenue for the artists and a fantastic brand strategy by Snapchat. It’s a way for them to remain relevant after the rise of TikTok and Instagram Reels that have a similar user experience and feel.
Give Customers a Chance to Interact With Your Products and Brand
Say you’re a cosmetics brand. You have a shampoo created with organic ingredients and sustainable methods, but how will your audience believe that? Talented web developers in Houston could create an AR app that would allow a user to scan the product and have information on the origins of every ingredient.
This is one of the simpler ways of allowing audiences to be more connected with your message and brand. Honesty is the best policy these days, so tell everyone where the ingredients are from if you wish to emphasize just how organic and sustainable your product is. And do it through AR.
Boost the Brand Strategy With a Product Demonstration
Nissan has allowed its users and potential buyers in Brazil to get to know the Nissan Leaf model by using an AR app. The AR layer was presented as a solution for understanding the inner workings of an electric car better. This is one way to interact with new technology and be honest with consumers about the functions of something valuable to them and the environment.
Your brand strategy could turn out amazing, too. Get the help of web developers to create an AR experience that would boost your sales, numbers, and popularity. AR is considered the future of advertising and has projected revenue of $15 billion by 2022.
Hire Brilliant Web Developers in Houston to Get the Perfect AR Application for Your Brand
Becoming a visible brand with immersive AR experiences means getting developers who will understand what you want them to create. Assuming your brand strategy is set in place, and you know how you wish to proceed with advertising, you won’t have a problem explaining to web developers in Houston how to enhance that customer experience with AR.
However, if you don’t have a plan yet, but wish to be involved in AR advertising, it’ll take a while before any web developers and wider accept the opportunity to work on it. That means you’ll have to start from scratch and define what you wish to say (and sell) with your brand.
Trust developers to deliver their work on time, but focus on giving them a clear idea of what needs to be created for the campaign to work.
Stay Up-to-Date With the Trends on AR and Marketing
Most importantly, your brand strategy has to consider the future, too. Don’t think just because you’ve developed a good AR experience for users that that’s where your branding stops. Things change surprisingly fast today, with every two years bringing forth new and innovative ways to advertise.
The best thing to do is embrace today’s most popular mediums so tomorrow can work out for you better. You can have a steady team of web developers in Houston suggest ways to improve the AR experience, transfer it to VR, or attempt other forms of virtual communication with the audiences.
Branding and advertising are never-ending. Many businesses saw decreases in user numbers and consumers because they didn’t know how or care enough to get with the times. Always look for ways to be better, and don’t deny yourself the pleasure of being creative.