Digital transformation gained traction even before the pandemic had happened. The entire world stood still for a brief moment in time. Ironically, thanks to the global pandemic, our path to a digital future accelerated drastically.
New trends are emerging on the horizon and various businesses found themselves at a crossroads at this moment. What the future will bring and how it will reshape the way businesses are providing services to their clients?
This especially applies to digital marketing services. With technologies evolving, it is important to keep the pace on the market. Digital marketing services are powerful when people know how to utilize their power properly.
One thing is certain – the future of service is digital. The other thing is even clearer – although technology will eventually take over, our need for a more personalized approach would increase. So how to find the balance and elevate the human experience of the services you are offering.
Let’s break down some digital trends that will reshape the way we are providing our services. The future is closer than you think…
The future of service is digital and you need to adapt
Digital trends are reshaping our digital strategy and make us go one step further.
No doubt, the future is digital and in a state of constant evolution. It is up to you to find the best strategy for your business that will help you reach more clients, utilize the omnichannel approach, and build lasting and meaningful relationships. Which technology can work the best for you?
Voice search – are you ready to be found?
As technologies are getting more sophisticated and more complex – what works best for your customers is always simple. We are yet to see the rise of voice search which will help the customers reach the right content even faster. Therefore, you need to help your customers find you easier by optimizing your content for the voice search better. We never know what we can expect next from the lockdowns and when the new strain of the virus will emerge. The market of home appliances with the voice search option will continue to grow steadily so make sure to find the right search terms.
AI – AIm for a more personal touch
With social distancing happening, customers became eager for more human interactions. Solution – artificial intelligence chatboxes.
Technology evolved and chat boxes now can communicate better with your customers, blurring the lines between technology and human interaction.
They can create more complex sentences, answer all the important questions to your potential clients, and save you money and time because you don’t need to hire a person that will be in charge of answering the same set of questions all over again.
Artificial intelligence will continue to evolve and soon it will become so much intertwined with digital service. Businesses will have a more transparent view of consumer data, AI can help you explore patterns and behaviors of your customers in greater detail and adjust your strategy accordingly.
You probably know the importance of branding. But what about digital branding? When the pandemic occurred, a lot of businesses were looking for a better way to establish their digital presence because they may have overlooked the importance of being online.
When establishing your brand, every detail matters – which social media channels you are using, which color palette, is your website design sending the right message to your target audience? If you want your brand to pop (yet, not too much), you need to remain at the top of the game. Know your audience and adapt to changes quickly and you will leave your mark.
Easier shopping – making posts more shoppable
Shoppable posts are still gaining popularity because they help people purchase what they want much easier. People will scroll endlessly through their feed every day. The attention span of the customer is really short but they have more patience when it comes to scrolling.
Shoppable posts represent an amazing opportunity for you to blend your amazing products with eye-candy posts and they will reach just the right customers just in time. With shoppable posts, your potential customers can buy your items easier. And the best thing is – you can shop sitting comfortably in your home. No risks of viral disease, just your product going even more viral.
The more personalized video content which is often short and easier to digest is always a popular solution. Humans are visual beings and always in a sort of hurry (except when they are scrolling their feed). Written content is always a great idea to revive your blog, but if you decide to turn that successful blog post into a video format – that could work as well.
Short videos, stories that are relatable to us work pretty well.
SEO – is it still relevant in today’s world?
SEO has been around for a while now. The algorithm is still evolving and it is not an easy task to rank your website among the top results. Yet, this should not discourage you. SEO will remain important, no matter how the technology evolves. It will continue to exist side by side with new and emerging technologies and evolve accordingly. Some things in SEO will always remain evergreen. If you provide well-structured content, if you know your niche and your audience, and your site is fast and responsive – you are on the fast track to page one. The future of service is digital and SEO will remain one of the pillars of digital marketing.
SEO still can do amazing things for your online presence if done right.
Augmented reality technologies will continue to evolve as well. Before your customers decide to make a purchase, they can see how a product looks in 3D. It is great for avoiding unpleasant surprises connected with online shopping and it brings our shopping experience closer to one we have when visiting a store.
We needed to find a way to be more social. Social media marketing is always a great idea but we mentioned the importance of connecting with your audience. This is where social messaging takes over. We all have apps such as WhatsApp, Skype, Snapchat already installed.
Crafty business owners already utilized this digital strategy in order to connect with the customers on a different level. It is all happening in the familiar environment and many customers welcomed this change. You can build a stronger online presence, make your brand name more recognized, and build stronger relationships with customers.
More interactive content
Making your content more interactive is a great way to connect with the audience. But make sure to make meaningful posts that will help your brand thrive. You can utilize various quizzes, polls, and interactive posts that will ignite engagement among your customers. Yet, try to make them relevant to your brand, not something like ‘’Which type of bread are you’’.
Ready for the future?
Glad that we are on the same page…which of course is the first page of Google. We mentioned various trends and we will be daring enough to follow. And we can help you embrace the digital transformation in all its glory. The future of service is digital and the future is happening right now. If you are ready to transform your business, we are more than happy to help.